For years, Blackberry has been at the helm of the smart phone industry. Blackberry was highly visible. Everywhere you looked, if there was anybody using a smart phone it was very likely that it was made by Blackberry. When its phones were first introduced, many skeptics did not believe that smart phones would never become such a phenomenon. Now smart phone usage has increased tremendously both domestically and internationally.
At one time, the smart phone industry was solely dominated by Blackberry but now a newcomer has hit the scene to challenge its ranks. Motorola’s response to the challenge of the Blackberry was the Droid smart phone. The Droid, which is still in its introduction stage of the product life cycle, is giving Blackberry a run for its money. There was a huge marketing campaign to promote the Droid. It has created such a buzz in the smart phone industry that it even has Blackberry loyalists scratching their heads. It is not uncommon for people to flock to new products. Although I am very impressed with both the features and applications on the Droid, yet I have no intentions on leaving my Blackberry comfort zone.
Research in Motion (RIM), the 26 year old Canadian company designs and manufacturers the Blackberry brand smart phone has lots of expendable capital. It has been profitable for a while now. I do not believe that the Droid will hurt its ability to effectively compete against its phones. Now the Droid has gained many supporters since its introduction. Many of these new supporters are first time smart phone users. It is imperative that more funds be allocated toward research and development toward of Blackberry phones. Right now, the Droid has a slight edge on Blackberry because of its ability to serve as a wireless hot spot for laptops. Unfortunately, Blackberry’s are not currently capable of performing this task.
One thing that makes me skeptical about the longevity of the Droid is that it is nowhere near the maturity stage on the product life cycle. Motorola has recently launched several new models of the Droid phone with hopes of tapping into the smart phone market that was once dominated by Blackberry. By it still being new in the introduction stage, it may be subject to many growing pains. In order for Blackberry to continue to effectively compete with the Droid it is going to have to make some serious upgrades in its next generations of phones.